Generative AI Analytics Quill

For the past decade, brand monitoring meant scanning social feeds, review sites, and maybe a few news outlets. You set up a Google Alert for your company name, checked Brandwatch or Mention once a week, and called it a day. Those days are gone. The rise of large language models and conversational interfaces has changed where audiences find information and, more importantly, how they talk about brands. Now, if someone asks ChatGPT for a recommendation, or Perplexity AI for a